Channel partners are the authorized marketing agencies employed by the developers/ builders to ensure the sale of the concerned property / project. They are the authorized distributors of the real estate project in the entire ecosystem. They can be an individual or an LLP or a private limited company. RERA has recognized real estate agents as a part of the distribution channel for the real estate projects. Without channel partners it will become a part time job for both property buyers and sellers. Some of the important traits of Channel Partners are: –
Unbiased Advice
A Channel Partner will offer advice based on his experience and expertise. He will not follow the whims and fancies of the developer. He will keep a check on the biased Sales Managers on the developer’s side.
A channel partner typically works with multiple builders and developers in a particular area and earns a commission from builder on the sale of any property, regardless of the builder or developer. This allows the channel partner to provide clients with a wider range of options and help them find the best property that suits their needs and budget.
Possibly he or she may be unbiased and not try to wrongful influencing to push for a sale only one builder’s property. You can share your budget and requirements with him. He will show you best properties as per your requirement and budget & also help you in price negotiation.
Local Expertise
They work in a concerned project or locality for many years. It leads to years of cumulative knowledge acquired in the process. They know the pros and cons of each locality / project.
Negotiations
As property buyers or sellers, the art of negotiation is an invocable skill required to complete the transactional process. Channel Partners posses this skill which leads to a good deal for both the purchaser and the sellers.
Due Diligence
Due Diligence needs to carried out by the purchasers of property. It is the single most important step in the whole process. A channel partner reviews each and every project with a critical lens in hand. It leads to a secure and head-ache free transaction for the buyer.
Legal Assistance
Good Channel Partners offer legal aid to the prospective buyers or sellers. They can guide one in taking a wiser decision in relation to property matters.
End-to-End Solutions
Unparallel experiences such as pre-sales services, post-sales services can only be offered by the channel partners. They don’t act as a salesman but portray the traits of a real kind hearted consultant.
Knowledge of the Pricing
Clients are not a regular feature at a particular real estate project. But on the other hand, channel partners have knowledge of the transactions occurring in the concerned project. Channel Partners ensure that the right pricing is charged for the apartments or shops. The buyers can have the channel partner as a advisor and guide on his side in his pursuit of the purchase.
It is imperative that you as a buyer should consider the services of a good and reputed channel partner. They help you in assistance and advice. The best part of it is that the service offered by the channel partner is not charged. One should take the guidance of the channel partners while navigating the tough under-construction property market.
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